Atlas Vacation Services
Brand identity
Atlas Vacation Services is a recent start-up in Florida whose mission statement is to bring high quality travel opportunities to those seeking thrilling new adventures.
The client expressed that they wanted a fun and lighthearted identity that also was able to carry a “work horse” mentality since they would have a lot of legal documents to exchange with their customers.
While also being playful, the client wanted a maritime theme to the identity to highlight their specialty in first-in-class cruises, as well as their personal background in boating.